Conference organized by UPA on the topic with three working sessions: Scenario, opportunities and challenges; Strategy & inspiration; Processes and measurement.
The advertising award which is based on the verification of effectiveness
UPA-UNI project to develop a Reference Practice dedicated to accessible and inclusive advertising, inspired by the principles of design for all.
The historical series of advertising investments by media in Italy from 1962 to today.
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Effie Awards Italy, aperte le iscrizioni alla nuova edizione
Sono aperte le iscrizioni al premio promosso da UNA e UPA che dà valore all'efficacia. La prima deadline per iscrivere i progetti è il 12 febbraio 2024.
Video report IM23