Effie Awards Italy, discover the winners

The Best Of Italian Communication Awarded at the Effie Awards Italy Gala

Grand Effie Awarded to Nutella Campaign with Ogilvy Italia

The award ceremony of the Effie Awards Italy was held on the 13rd October and, for the first time, broadcast live on YouTube. The event, supported  by main sponsors Google and Nielsen, recognized campaigns that stood out for the effectiveness of their marketing results and communications performance.

Despite the moment, made complex by the health emergency, the second Italian edition recorded an important response in terms of entries. In part thanks to the many innovations introduced this year, such as the introduction of new categories including Digital Video Campaigns, PR Initiatives and Branded Entertainment, entries increased by 50% compared to the previous year.

Entries were judged by three juries of 70 industry experts, representing the corporate world and agencies in all its forms - from media, creative, PR, and promotional and events agencies - and chaired by Assunta Timpone, Media Director of L'Oreal Italia.
 
In line with the international model, the campaigns were evaluated according to four different criteria, each with specific weight, starting with the definition of objectives, strategy, both creative and media execution, and the most important criterion, results obtained. All winners and finalists will earn points toward the worldwide Effie Index and have the opportunity to participate in international competitions such as Effie Awards Europe and Global Best of the Best Effie Awards.

The prizes awarded are as follows:

*Lead agency(s)

GOLD

Campaign: Nutella Gemella
Category: Brand Experience
Brand: Nutella
Company: Ferrero
Agency: Ogilvy Italia

Campaign: #Stranger80s
Category: Media & Entertainment Companies
Brand: Stranger Things 3
Company: Netflix USA
Agency: GroupM*, Dude

Campaign: #Stranger80s
Category: Media Idea
Brand: Stranger Things 3
Company: Netflix USA
Agency: GroupM*, Dude

Campaign: Passion On Board - Fly to Your Passions
Category: Small Budgets
Brand: Air Dolomiti
Company: Air Dolomiti
Agency: Ogilvy Italia*, Soho What, Dario Bologna

SILVER

Campaign: Gillette Bomber Cup
Category: Brand Experience
Brand: Gillette
Company: Procter & Gamble
Agency: MKTG*, Carat Italia*, Wunderman Thompson Italia, PG Esports Italia, Tom's Hardware Italia

Campaign: Future Legend
Category: Brand Experience
Brand: Coca-Cola
Company: Coca-Cola
Agency: McCann Worldgroup Italia*, MediaCom Italia*, ON Stage, The Big Now / mcgarrybowen

Campaign: Campari Soda
Category: Brand Pop
Brand: Campari Soda
Company: Davide Campari Milan
Agency: Ogilvy Italia*, MindShare Italia, GroupM Italia, The Family Production Film Italia, FM Photographer Italia

BRONZE

Campaign: L'Oréal Revitalift Laser x3
Category: Beauty & Personal Care
Brand: L'Oréal Revitalift
Company: L'Oréal Italia
Agency: McCann Worldgroup Italia*, Zenith Italy*

Campaign: Future Legend
Category: Brand Experience
Brand: Coca-Cola
Company: Coca-Cola
Agency: McCann Worldgroup Italia*, MediaCom Italia*, ON Stage, The Big Now / mcgarrybowen

Campaign: Fanta Fun Tour 2019
Category: Branded Content & Branded Integrated Partnerships
Brand: Fanta
Company: Coca-Cola Italy
Agency: 2MuchTV - Monkey Trip Communication Italia*, MediaCom Italia*, McCann Worldgroup Italia, The Big Now / mcgarrybowen, Show Reel Media Group Italia

Campaign: Slaps
Category: Corporate Reputation
Brand: Corepla
Company: Corepla
Agency: Isobar Dentsu Aegis Network Group

Campaign: Share The Magic Of Christmas #Babbonataleseitu
Category: Corporate Reputation
Brand: Coca-Cola
Company: Coca-Cola
Agency: All Communication*, McCann Worldgroup Italia, MediaCom Italia, Show Reel Agency, The Big Now / mcgarrybowen

Campaign: Eni +
Category: Energy
Brand: Eni
Company: Eni
Agency: TBWA Group

Campaign: Gold Card
Category: Finance & Insurance
Brand: American Express
Company: American Express
Agency: The Big Now / mcgarrybowen*, Dentsu Aegis Network Italy

Campaign: Burn Racist Giga
Category: Media Idea
Brand: Burn Racist Giga
Company: Rolling Stones
Agency: Casa della Comunicazione*, Serviceplan Group, Plan.Net Italia, Inmediato Mediaplus, Oltre Fargo

Campaign: Welcome Creators
Category: Small Budgets
Brand: Idroscalo Milano
Company: CAP Group
Agency: Deloitte Consulting*, Uramaki | Digital Content

Campaign: Burger King - Bronx
Category: Renaissance
Brand: Burger King
Company: Burger King Italy
Agency: Leagas Delaney*, Vizeum

The Grand Effie was awarded to the “Nutella Gemella” campaign by Ogilvy Italia.