Blockchain

UPA is working in close synergy with Reply Consulting and Blockchain Reply, to define an executive project in order to create a blockchain architecture, which could help improve the efficiency of the digital advertising market.

The White Book of digital communication (for more information click here) has empowered the players in the sector and has significantly increased the awareness of the issues and sensitivity in the market. The solutions must now be sought in the adoption of technologies that enable the processes defined in the White Paper.

UPA intends to involve in the Blockchain project all the main operators, business associations, media and services, whose active participation will be fundamental.