The UPA advanced training course in Data Science for Digital Communication, organized in collaboration with NeodataLab and UNA, aims to respond to the growing need of marketing and communication professionals to compete with data management for the development of data-driven projects. It is a high-profile course aimed at both the training of data analysts, one of the most sought-after professional figures by companies and operators in the commercial communication market, and at marketers for updating the skills useful for planning activities aimed at extracting value from the data, but also to converse with the specialist profiles who handle the technologies and algorithms typical of the sector.
The training program provides for a vertical focus on the disciplines useful for data science - in particular statistics, data mining and technologies for the treatment of big data - on the sources of data and on the techniques for exploiting the data itself for business purposes through the activities of marketing.
The 2023 edition of the Master is realized with the support of important partner companies - Google, Omnicom Media Group, Webranking - and with the technical partnership of 24Ore System, A.Manzoni & C., Engage, IGP Decaux, Piemme, RTL 102.5.
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