The UPA Master in Data Science for Digital Communication, organized in collaboration with NeodataLab and UNA, aims to respond to the growing need of marketing and communication professionals able with data management for the development of data-driven projects. It is a high profile course tailored to data analysts, professional figures among the most coveted by companies and operators in the advertising and marketing field, and to marketers, eager to updating their data skills and their ability to speak with the specialists that handle the technologies and algorithms.
The 2022 edition of the Master enjoyed the support of important partner companies - Google, Omnicom Media Group, Webranking - and the technical partnership of A.Manzoni & C., Engage, IGP Decaux, WebAds.
The educational program provides a vertical focus on the disciplines useful for data science - in particular statistics, data mining and big data treatment technologies - on data sources and techniques for the enhancement of data for business purposes through activities of marketing.
The Master can also be followed remotely, in e-learning mode.
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