UPA Academy promotes a Master which aims to provide the knowledge and tools useful for developing the skills of new communication professionals and facilitating the encounter of talented young graduates with the world of work.
The supporters and promoters of the Master fully sponsor the training of the students by taking charge of the teaching costs, therefore participation in the Master is free.
The Master in 'Integrated Communication Strategies' is held in Milan, at the UPA headquarters, and is aimed at graduates with a brilliant course of study and young professionals who have to deal with an evolving market which requires continuous updating of marketing and communication.
The high-profile course aims to be a contribution to the training of the new recruits who will take care of the strategic management of the brand, favoring their critical preparation and their integration into the company, but it is at the same time a precious opportunity for those who have already entered the world of work and wants to acquire an updated vision of market dynamics and the most effective tools to govern them.
The pride of the course are the project works, carried out by the students in small groups and based on real briefs assigned by the companies. The projects are presented directly to the companies assigned the briefs on the closing day of the Master.
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