Influencer Marketing

Influencer Marketing is an event designed by UPA to highlight the strategic importance of inflluencers/creators and the need for increasingly robust professional approaches in the marketplace.

The second edition of the event was held on October 18 at Teatro Parenti in Milan. 

New trends were also addressed: from the media convergence of influencers to Web3 developments, from the expansion of marketing targets working with this lever to the relationship between celebrity, creator and community. Not to mention the need for robust KPIs and measurements.

The 2022 edition was supported by partners Buzzoole, Content Garage, FortyDegrees, Google, GroupM, Mondadori Media, Open Influence, Realize Networks, Sensemakers, Territory-Influence, and Toluna.

Media partners: Influenxer and Telesia.