UPA Projects

The research project 'Branding e-volution' is a collaboration between UPA and the School of Management of the Politecnico di Milano...

In 2019 the Award made its debut in Italy thanks to the joint action of UPA and UNA – Aziende della Comunicazione Unite. All communication campaigns...

Creative and media pitches have always generated debate because, if not managed transparently, can have serious economic and relational implications...

Developed by UPA in partnership with Neodata Group, Nessie (Next gEneration System for Strategic Insights Exploitation) is one of the first international system projects...

In 2017 UPA, Assocom, Fcp, Fedoweb, Fieg, IAB Italia, Netcomm and Unicom presented the first 'White Book on Digital Communication'...

UPA companies have worked hard to develop new tools within the IAP (Institute of Advertising Self-Regulation) to ensure the recognition of online advertising messages...

UPA has been working constantly since 2010 to provide useful contributions to companies on privacy and data protection issues...

The UPA and Paola Furlanetto project 'KPI for commercial communication' intends to univocate the very large and varied mass of international literature on the theme of performance indicators...

Thanks to a partnership with Nielsen we have rationalized the historical series of advertising investments by media in Italy from 1962 to today...

Upaperlacultura.org is a website designed to promote communication investments in cultural activities. The portal offers a database...

The UPA Advertising Graffiti YouTube channel was born a few years ago with the aim of becoming the reference in the history of video advertising...