
UPA Projects


Branding e-volution
The research project 'Branding e-volution' is a collaboration between UPA and the School of Management of the Politecnico di Milano...

Effie Italy
In 2019 the Award made its debut in Italy thanks to the joint action of UPA and UNA – Aziende della Comunicazione Unite. All communication campaigns...

Media and creative pitches
Creative and media pitches have always generated debate because, if not managed transparently, can have serious economic and relational implications...

Nessie
Developed by UPA in partnership with Neodata Group, Nessie (Next gEneration System for Strategic Insights Exploitation) is one of the first international system projects...

White Paper on Digital Communication
In 2017 UPA, Assocom, Fcp, Fedoweb, Fieg, IAB Italia, Netcomm and Unicom presented the first 'White Book on Digital Communication'...

UPA Shield
UPA is working in close synergy with Reply Consulting and Blockchain Reply, to define an executive project in order to create a blockchain architecture...

Digital Chart
UPA companies have worked hard to develop new tools within the IAP (Institute of Advertising Self-Regulation) to ensure the recognition of online advertising messages...

GDPR
UPA has been working constantly since 2010 to provide useful contributions to companies on privacy and data protection issues...

KPI
The UPA and Paola Furlanetto project 'KPI for commercial communication' intends to univocate the very large and varied mass of international literature on the theme of performance indicators...

Advertising investment dashboard
Thanks to a partnership with Nielsen we have rationalized the historical series of advertising investments by media in Italy from 1962 to today...