Data

UPA prepares useful studies and research data for member companies, with global comparisons when applicable.
 

Weekly newsletter about the activities of the institutions

On a weekly basis, we send to member companies a newsletter featuring the activities of: Parliament, Government, Indipendent Authorities, European Union, which took place in the previous week. With specific reference to subjects concerning commercial communications, new technologies, regulatory rules. The service is carried out in collaboration with FB & Associati.
For more information: direzione@upa.it
 

Daily/Weekly newsletter monitoring ad creativity

UPA provides members, free of charge, a daily newsletter featuring new ad creativity on: television, print, internet, radio and outdoor. We currently collaborate with Nielsen (classic media) and Sensemakers - Adclarity (internet).
The delivery is divided by economic sector.
For information and to register for the service: studiericerche@upa.it
 

Daily press review

UPA produces on a daily basis, only for member companies, a press review of the most important articles on marketing, communications, advertising, media.
For more information on the service or how to register: info@upa.it
 

Recma data on media agencies

UPA provides member companies twice a year with tables from the RECMA database, the independent research company that measures quantitative and qualitative features of the most important media agencies.
For more information: studiericerche@upa.it
 

Media research figures

UPA periodically sends the audience figures released by official currencies on the Italian market.
We also produce a daily prospect for monitoring the television ratings of the previous day.
For information or to request data, you can write to studiericerche@upa.it
 

Ad expenditures figures

Every year UPA produces a report on the trend of advertising investments in Italy, based on Nielsen data.
For more information: studiericerche@upa.it